2Deluxe

Sustainability Guidelines

Following, finding solutions and customizing

WSG

The Web Sustainability Guidelines

These guidelines are a set of actionable principles and best practices for creating digital products and services that minimize their environmental and social impact while maintaining high standards of user experience and performance.

At 2Deluxe, the WSG are not just a reference - they are a core pillar of our SPA methodology. We integrate these guidelines into every phase of our design and development process to ensure your website is part of the solution.

What are the Web Sustainability Guidelines?

The WSG provide a structured framework for building a more sustainable web by addressing the environmental costs of digital products - from energy consumption and carbon emissions to ethical data practices and inclusive design.

The guidelines are organized around four key pillars:

  • User-centered design: Creating efficient, intuitive experiences that help users achieve their goals quickly, reducing unnecessary page views and data transfer.
  • Green development: Writing clean, efficient code and choosing lightweight technologies to minimize the energy required to build, host, and run websites.
  • Responsible infrastructure: Selecting hosting providers powered by renewable energy and optimizing content delivery to reduce the carbon footprint of data transfer.
  • Ethical & inclusive practices: Ensuring digital products are accessible, protect user privacy, and consider their broader social impact.

Our WSG-Aligned Services

We help you translate these principles into tangible improvements for your website.

✔   Energy-Efficient Web Design
We design streamlined user journeys and interfaces that reduce cognitive load and page weight, leading to faster task completion and less energy consumption per visit.
✔   High-Performance, Green Development
We build with lightweight architectures (like static sites) and optimized assets to ensure your site loads quickly and runs on minimal server resources.
✔   Sustainable Hosting & Infrastructure Guidance
We advise on and implement green hosting solutions powered by renewable energy, completing the low-carbon pipeline from design to deployment.
✔   Website Carbon Auditing & Strategy
We measure your current digital carbon footprint, identify key areas for reduction, and provide a clear roadmap to align with WSG best practices.

The Business Case for a Sustainable Web

Adopting WSG principles isn't just ethical - it's strategic. A sustainable website typically means:

  • Better Performance: Faster load times and smoother interactions.
  • Improved SEO: Search engines reward fast, efficient sites.
  • Enhanced User Experience: Streamlined journeys lead to higher conversion.
  • Stronger Brand Reputation: Demonstrates commitment to environmental and social responsibility.
  • Future-Proofing: Prepares your digital presence for evolving regulations and user expectations.

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